Friday, 8th February 10:00 PM IST
SPECIAL CHABBIS Fights Back Later In the Day
"Special Chabbis" is an interesting case at box office. Film had everything going its way - a big star, an accomplished director and stellar cast and good promotion but film failed to take a flying start at box office.
Film is a great example of that star is not but genre is the king. Akshay creates havoc in masala films but different off beat film struggles starring Kumar. Though that is not a complete story.
Film started slowly in the morning and media was going beserk about other release dominating Akshay starrer. But that was bit extreme. Film started improving with every passing show as word of mouth coupled with good reveiws started showing effect.
For example, film improved in Mumbai from 35% to 60% by the evning shows and film will post good day one total but yes it is below expectations. Film's fortune will be decided tomorrow as film has to register a jump of 30% at least in order to justify star cast and budget.
As per early estimates, film should collect 6.50 cr nett on day one and now at least 25 cr nett weekend is the target for the film. Anything less than that will spelldoom.