Friday, 6th June 11:50 AM IST







HOLIDAY Takes A Decent Opening,Rest New Releases Struggle

''Holiday - A Soldier Is Never Off Duty'' will kick off big release season of the year 2014. Film has almost no competition at box office as ''Heropanti'' is nearing towards its end of run in 3rd week and ''Filmistaan'' and ''Edge Of Tomorrow'' are only for niche audience.

''Holiday'' has taken a fairly decent start and film is better in north on expected lines like other Akshay Kumar starrers. Film is weak in Gujarat and Mumbai where opening is close to 30%. Film should see jump from evening onwards and finish with decent day one close to 10 cr nett as per early trends.

''Filmistaan'' has taken a slow start and due to such a huge competition from big release, film will try to find audience in metros only. Film should target 90 lakh -1 cr nett day 1 in order to have any chance at box office.

Hollywood release ''Edge Of Tomorrow'' is dependent on star power of Tom Cruise and should score good numbers in metros. As per early trends, anything close to 50 lakhs will be good total today.