Friday, 27th December 11:55 PM IST

DHOOM 3 Scores Good 2nd Friday

''Dhoom 3'' completed humongous week one at box office and recorded highest ever week one. Film has proved that content and craze of audience are more important than marketing. Film also proved that franchise factor coupled with big star on a festival weekend can do big damage at box office.

Film has collected 188 cr nett plus in week one and 2nd week looks again a big one! Film has almost zilch competition as no film released except an animation film ''Mahabharata''. Film has retained almost 85% screens and is set for highest 2nd week ever, which is the toughest record to beat.

Film started well on 2nd Friday and had good occupancy of 30% . Film grew in evening and was as good as 45%. Film was super strong in north and Mumbai. Film looks to break all territories record in next few days and these will be tough records to break in near future.

As per early estimates, film should collect anything around 10.75 cr nett on 2nd Friday and it can go up by 15% as per the performance of night shows. Film is set to cross 200 cr nett on 2nd Saturday which is mind blowing. Film is now almost certain to become highest grosser ever beating ''Chennai Express'' and ''Krrish 3'' by end of 2nd week if not earlier.

Now 250 cr nett is not impossible but film needs similar kind of performance next week. Overseas records set to tumble once again and film will cross 125 cr there for sure and that speaks about outstanding acceptance around the globe. Film has already touched 105 cr in 8 days which is outstanding.

Without any doubt, film is monstrous hit!

*Inclusive 2.80, 2.11,1.94 cr, 90 lakhs, 81 lakhs, 91 lakhs & 54 lakhs from Tamil & Telugu over 7 days

** Collection for 7 days

*** Collection for 7 days

*7 days estimated figures