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Thursday, 7th August, 2014, 05:30 PM IST News is that Ajay Devgn’s cop caper ‘Singham Returns’ has booked all single screens across the country for its Independence Day release.That means Akshay Kumar’s doggy tale ‘Entertainment’ which releases tomorrow,will have a limited, single week run in the single screen theatres. All is not lost though, as ‘Entertainment’ will continue its run in multiplexes, the number of shows will be in accordance to the response it receives from the audience.
Utpal Acharya, whose company is presenting ‘Singham Returns’confirmed saying, "Yes, we have booked all the single screens for ‘Singham Returns’ from August 15. But the agreement was finalized long back when we booked the theatres for ‘Holiday’." A source said, "The condition put forward by the distribution company then was that if they wanted to screen ‘Singham Returns’ they would have to take ‘Holiday’. It was a package deal to ensure a wider release and better business for both the films."
A while ago the two actors had another stand off when Ajay’s ‘Action Jackson’ and Akshay’s ‘Holiday’ were both scheduled to release on June 6th. Various attempts to break the deadlock failed as the two refused to budge. But Ajay, wanting an Independence Day release for ‘Singham Returns’ rescheduled shooting for ‘Action Jackson’ and pushed its release date to November 7th.
The distributor of ‘Entertainment’, Jayantilal Gada wasn't bothered by the recent development. He nonchalantly replied, "I don't think we are in competition with ‘Singham Returns’. If the audience likes our film, we will reap the profits." |