Friday, 4th March 11:00 AM IST

ALIGARH And TERE BIN LADEN DEAD OR ALIVE Have Disastrous Week One

This week is full of unexciting films from box office perspective. ''Aligarh'' is critically acclaimed but almost zilch chance at box office, ''Tere Bin Laden Dead Or Alive'' is equally dull and then plethora of films which are flop even before release i.e. ''Rhythm'', ''Bollywood Diaries'', ''Jab Tum Kaho'', ''Love Shagun'' and ''The Best Seller''.

''Tere Bin Laden Dead Or Alive'' released across 1000 screens in India. Film had multiplex urban appeal and it found tough to score among masses/single screens. Film had poor pre release buzz and awareness in addition to average reviews. Film has no sequel edge as even first part run successfully in handful cinemas only. Film opened to 10% occupancy with best figures in Mumbai and north.

Film never improved on day one and collected 80 lakhs nett followed by equally poor Saturday of 85 lakhs nett and Sunday of 90 lakhs nett. Film has weekend total of 2.55 cr nett. Film dropped heavily on weekdays and collected 35 lakhs nett on Monday. Film has week one total of 4 cr nett and at best it will have 5 cr nett lifetime. It will fail to recover its marketing cost. Disaster!

''Aligarh'' is highly acclaimed film but ti will find tough at box office as subject as well as feel of the content will go against it. Film has no face value and Hansal Mehta has given all dry serious films in past so no box office pull. Film failed to cross even 40 lakhs nett on day one followed by 35 lakhs nett on Saturday and 45 lakhs nett on Sunday. Film has weekend total of 1.20 cr nett and it added 25 lakhs nett on Monday. Film has week one total of 2.50 cr nett and lifetime should be around 2.75 cr nett. Flop!