Friday, 10th October 11:55 AM IST

HAIDER Scores In Week One Despite Competition

This was unarguably the biggest clash at box office of 2014. Two films, of diverse genre and for different target audience, were clashing at box office. ''Haider'' was underdog as everyone is expecting Hrithik starrer ''Bang Bang'' to bulldoze its not so fancy rival but on contrary its holding well. 

''Haider'' released across 1250-1300 screens in India yesterday and film has taken few key single screens in metros. Film is very dark and has appeal only for niche audience. Plus its budget is around 30 cr so even decent business of 45-50 cr will not be bad result.

Film took a quite promising start at few places. Film held well in Bangalore, Mysore,Mumbai and Pune. Film was not bad in Rajasthan, East Punjab and West Bengal.Film was helped by excellent reviews and positive word of mouth pushed film especially in evening shows.

The film collected 6.14 cr nett (we predicted this in our report yesterday afternoon) on day one which is a good result against such a big opponent. Film grew on day two almost in every circuit. For example, film grew by 27% in Rajasthan.

Film collected 6.94 cr nett on day two. Film was good on Saturday too and managed almost similar numbers as on Friday. Film held well despite Saturday being working day in most of the metros. Film collected steady 6.38 cr nett on Saturday. Film grew further on Sunday and in Rajasthan itself it collected close to 32 lakhs nett which was growth of 15% over previous day.

Film collected 7.33 cr nett which was best number for the film out of first four days. On Monday again film scored good numbers and was exceptional in metros. Film collected close to 5.03 cr nett which is a good number. Film was expected to hold well on Tuesday and that is what happened. Film dropped by only 28% which was good. Film collected 3.57 cr nett on Tuesday followed by solid 3.07 cr nett on Wednesday and 2.80 cr nett on Thursday.

Eight day total of film is 41.25 cr nett. Film can reach close to 55 cr nett and that will be huge total for the film. Good word of mouth is giving film push at box office and from here onwards even 60 cr nett lifetime looks certain.

Below are the collections for the film -

Finally decision of releasing film by U TV on national holiday and extended weekend worked in favor as even on normal day without clash this would had been an ideal figure. ''Haider'' is trending so well that in Gurgaon film collected 7 lakhs nett on Tuesday from 54 shows and ''Bang Bang'' collected 7 lakhs nett from 114 shows. Content scores in long run!