Wednesday, 29th April 11:50 AM IST

 

Lifetime Business & Economics Of EK PAHELI LEELA

 

''Ek Paheli Leela'' released with expectations as it had interesting promo and combo sexy siren Sunny Leone and couple of good songs. Still this film proved to be a strictly average affair at box office though ancillary income has saved the makers.

Film collected below par 15.65 cr nett plus over weekend and then it went on to collect 24.28 cr nett in week one which was average. Film crossed 25 cr nett over 2nd weekend and collected 27.47 cr nett by end of 2nd week. Film is heading for 28 cr nett lifetime which is a below average number. Film should have distributor share of 12.75 cr.

Film has 12.75 cr worldwide share and it has earned 3 cr more from other ancillary rights in addition to 3 cr from satellite rights. Film has total income around of 18.75 cr and that against the total cost of 15 cr which means profit of 22 % (3.75). Though film remained below par at box office.

 

Below are the collections for the film -

Domestic Collection
1st Week
Friday	05.30 cr
Saturday	05.00 cr
Sunday	05.35 cr
Monday	02.18 cr
Tuesday	02.46 cr
Wednesday	02.07 cr
Thursday	01.72 cr
1st Week Total Collection	24.28 cr
2nd Week
Friday	00.55 cr
Saturday	00.80 cr
Sunday	00.94 cr
Weekdays	00.90 cr
Total Domestic Collection	27.47 cr

Below are the economics of the film -

Investment
Production Budget	09.00 cr
Promotion & Advertising	06.00 cr
Total Investment	15.00 cr
Returns
Domestic Theatrical Business	27 cr nett*
Share	12.75 cr
Overseas Theatrical Business	00.00 cr
Overseas Distributor Share	00.00 cr
Home Video	00.75 cr
Music Rights	02.25 cr
Satellite Rights	03.00 cr
Total Return	18.75 cr
Profit	03.25 cr (22 % profit)

* expected lifetime collection