Will Brands Still Associate With Salman Khan?
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Friday, 8th May 2015, 4:49 PM IST We all know that Salman Khan’s jail term has been suspended by High Court. But, one cannot forget that he was convicted by session court. So, the questions which have been raised are that will brands still associate with the superstar and will the brands survive. Ad guru Prahlad Kakkar said, “Brands will survive. (For those associated) There might a miniscule drop in sales, but the ad world has a rather short memory. If one ambassador doesn’t work out, there will always be a replacement. In rare cases few brands may approach him after his jail-stint, thanks to the publicity it will garner.” Piyush Pandey of Ogilvy & Mather said, “No brand will want to be associated with a convicted person. When someone messes up in the public eye, brands drop them. This has happened in the case of Tiger Woods and Oscar Pistorius. The brands themselves won’t really get affected.” Venkat Jagdish, Managing Director of OTS Advertising, said, “Salman and his PR team have managed to create quite an image in the public eye. His ‘Being Human’ might have started off as a clothing company, but it soon developed into a CSR activity of sorts. This created a good image of the star and that could be a reason why things might not get that bad for Salman. For brands to survive, they only need to disconnect themselves from an ambassador and hire a new one.” “As far as buying goes, people may buy if they are fans of the ambassador or if they genuinely like the brand. Now, if a brand drops Salman, they might lose a few of his loyal fans as clients, but the majority of the sales will not be affected,” Ajeet Mestry, creative director of Star Sports said. Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp | |||