Sanjay Gupta Talks About The Promotions Of JAZBAA
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Monday, 21st Sept 2015, 5:01 PM IST Promoting a film has become an important thing nowadays. Each and every film is promoted on a high level to grab the attention of the audiences. Director Sanjay Gupta whose film ‘Jazbaa’ is all set to release on 9th Oct feels that promoting films in malls and markets is frivolous. They have planned meticulous city tours for their film. Sanjay said, "What is everyone's obsession with seeing stars in malls and markets in the name of promotions. Don't we see them enough on TV and the net? I grew up when there was no satellite TV and internet. No stars came anywhere to promote. Yet we saw every film we wanted to. There is a very long list of films that went to every nook and corner of the country to promote and sank without a trace at the box-office." Sanjay gave an example of Aamir Khan's ‘PK’. "Which mall did Aamir Khan go to promote it?" he questioned. "The smartest ones are not marketing strategists. It's the audience that knows and smells a film just by its trailer." Talking about 'Jazbaa' promotions, the director said, "We have a fantastic team at Zee Studios handling ‘Jazbaa’ marketing and promotions that I have full faith in. And they will do all it takes. "Instead of blindly going to every city, there is a very meticulous city tour plan in pace to create maximum impact of ‘Jazbaa’. So chill n :-)" Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |