A marketing trend has been set by Shahid Kapoor’s KABIR SINGH and PVR Cinemas
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By Nikhil Bisoi - May 10, 2019 Shahid Kapoor starrer Kabir Singh’s teaser and poster have interested the audience and it is sure that marketing strategy is a thing to keep up with too. Kabir Singh’s team and PVR Cinemas have come together to create a fascinating experience for the audience. With this kind of marketing strategy, Kabir Singh becoming the first Bollywood film to have its very own Theatre. For this activity to start, the theatre will be first renamed as Kabir Singh ka theatre. Also, the entire cinema hall will have Kabir Singh’s character’s personalities. 15 theatres across 15 cities in India have been selected for this activity. Commenting on the tie-up, Producer and head honcho of T-Series Bhushan Kumar said, “’Kabir Singh is a special film for us and we will be going all out with this film. This association will surely give a brand new experience to audiences and set a platform for film marketing.” Producer Murad Khetani of Cine1 Studios stated, “We are glad to associate with PVR and give the fans a chance to experience a never seen before theatre of the film.” “Kabir Singh has given us the opportunity to enter a new territory. It will help us closely to connect with the moviegoers and give them a unique experience. We are happy to celebrate another first with Kabir Singh’’ says Shalu Sabarwal Marketing head PVR. Fans are excited and cannot hold their breath to see their favorite superstar spell magic onscreen with his love, passion, and rebel with a cause avatar! The film's trailer is all set to release on 13th May 2019. Shahid Kapoor and Kiara Advani are playing the lead roles in Kabir Singh which will be directed by Sandeep Reddy Vanga. The film is produced by Bhushan Kumar, Murad Khetani, Krishan Kumar & Ashwin Varde and is slated to release on 21st June 2019. Now you can enjoy ad-free experience by downloading India’sfirst Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |