Will Sunny Leone’s No Kissing Clause Help Her In Bollywood?
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Saturday, 4th July 2015, 4:00 PM IST Sunny Leone in a very short period has carved a niche for herself in Bollywood. But still there are people who don’t consider her as a mainstream actress and she doesn’t get the kind of attention and respect a Bollywood actress should get. There were a lot of questions raised when she entered Bollywood. Talking about such prejudices, Girish Wankhede, National Marketing Head - PVR Pictures Ltd, said, "Sunny (Leone) should get her share of limelight in the capacity she is doing and there has been a lot of excitement around her. Instead of focusing on prejudices, we should be more liberal." Mostly all the films starring Sunny has made a mark at the box-office (except her last release ‘Kuch Kuch Locha Hai’). Talking about Sunny and her current status in Bollywood, producer Tanuj Garg, who has worked with the actress in ‘Ragini MMS 2’ and ‘Shootout At Wadala’, said, "Sunny is a driven, ambitious & diligent girl. I'm extremely fond of her but that aside in terms of the profession; she's making choices from what's getting offered to her." Sunny Leone has decided to add a 'no-kissing clause'. But, will that help her in Bollywood. "That (no kissing clause) is not at all acceptable," says distributor and trade expert Girish Wankhede. He further added, "You are in an industry where even A-list stars bow down to the director and story's demand. So that is not a favourable practice. You can't keep such limitations. People have a certain image because of which they would like to see glamorous actresses again and again. Instead of keeping such limitations, Sunny should be more focused and liberal in her approach." Trade expert Atul Mohan has a similar opinion. He said, "The timing is not correct plus you are known for all the things that you have done in past, you can't get out of it immediately and by the time you come out of it you are not that young as compared to your contemporaries." "She doesn't have age factor in her favour for a makeover and to create a new identity. That would be difficult for her," he added. Atul also said that Sunny is known for a sexy image and is not a choice of A-list filmmakers. "She is not going to be approached by Sanjay Leela Bhansali for a family drama but she is going to be approached according to her image in the market." According to trade analysts, the no kissing clause may lead to further difficulties considering her image. Atul said, "The shelf life of actresses today is hardly four to five years, and then a new face comes after that. Moreover, there are limited filmmakers. There is no time to wait and watch; she will have to continue with her stint in order to maintain her success in Bollywood." An insider who has worked with Sunny said, "She is a sex symbol and that is something that keeps changing every year in Bollywood. She may have fans shouting and howling around during public appearances but that even a Gulshan Grover enjoys. However, if this mania is not converting into box office, it has no value. Moreover, between her and her husband Daniel, they have realized that they don't have a long standing in Bollywood. Though she would like to be a Katrina or Deepika, she would never be able to do so. She has been rarely signed by big banners (Balaji and T-Series) but after that, she has normally worked only with smaller producers." One of the reasons that big banners don’t sign her is her husband Daniel. A source said, "She has a very interfering husband and he is a difficult guy to deal with. Everyone who has worked with him has nothing good to say about him. Moreover, she is outrageously charging Rs. 3 crores, but she cannot get an opening to support that." The insider also stated about how brands and channels don't associate with her or her films. The insider said, "Whenever a producer signs her for a film they are battling with problems like satellite sales, it is impossible to get a family audience, and add to that the Rs. 3 crores she is charging." "Sunny has made it clear that she will not shoot a bikini sequence in India, be it for a film or advert. However if the sequence is needed, then she will shoot the same only at a foreign location, which in turn will definitely raise production costs," the source added Talking about her unprofessional behavior, a source said, "She has been very difficult during her shoots. One needs to be very clear that Sunny and Daniel are here for business. They are not here because they love cinema. For them everything is money. In between suddenly if a project or something else comes up like a TV show or a ribbon cutting ceremony, or a live show or a bachelor party, if Sunny Leone gets five or ten lakhs to do it, obviously she is going jump into it. She is going to come up and say that this or that thing has come up to the producers. But Bollywood doesn't work like that. It's a relationship driven industry." It is also said that photographers like Daboo Ratnani, Prasad Naik, etc who have worked with mostly all the stars in Bollywood are keeping a distance from her. And this is because she is difficult to work with. Sunny Leone will be seen in films like ‘Mastizaade’, ‘Tina & Lolo’ and ‘One Night Stand’. Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |