Unique Marketing Strategy For DHARAM SANKAT MEIN
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Tuesday, 3rd Mar 2015, 5:21 PM IST Viacom 18 is all set for the release of their film ‘Dharam Sankat Mein’ starring Paresh Rawal, Naseeruddin Shah and Annu Kapoor. The studio has opted a unique marketing strategy to promote the film. In a few multiplexes they have a registration desk wherein audiences can subscribe to become Neel Bhakts. People on cycles called as Neel Vahaans and wearing Neel (blue) are spotted in different localities of the city. Even on their Facebook page they have come up with different ideas like “Countdown for Neel Satsang starts”. Different videos are uploaded on YouTube to promote the movie. Rudrarup Datta – VP, Marketing of Viacom18 Motion Pictures said, “’Dharam Sankat’ is one of the funniest social satires this year. We wanted to create a quirky marketing campaign that is out of the box yet one that reflects the wit in the film. Neelanand Baba and his in-your-face hilarious antics are sure to get your attention. Make sure you check out the coolest Dharam in town!” The movie is slated to release this month. Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android:http://bit.ly/BOCapsuleMobileApp and iOS:bit.ly/BOCapsuleiOSApp |