An Aggressive Campaign For Akshay Kumar’s GABBAR IS BACK
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Wednesday, 11th Mar 2015, 3:07 PM IST Yesterday, we had reported that Akshay Kumar starrer ‘Main Gabbar’ has been re-titled as ‘Gabbar Is Back’. And now, here’s one more news for Akki’s fans. The makers have planned a 50 days promotional plan for the film. Talking about the title, a source said, "To begin with, the working title of the film was ‘Gabbar’. However, due to certain reasons, it couldn't be finalized. The idea was to get something really catchy and there were quite a few options being thrown around. Since the film's publicity material is set to be unveiled, it was about time that a striking title was finalized. This is when ‘Gabbar Is Back’ was proposed and the makers had no hesitation in green lighting it." "The trailer would be out very soon and it is going to be an aggressive campaign. Very soon, you would hear a lot about ‘Gabbar Is Back’. This is going to be a legendary character for sure and Akshay Kumar is going to be every bit that a heavy weight name like this warrants," added the source. "Wait and watch, it is going to be the talk of the town. Akshay's ‘Baby’ stays on to be the biggest success of the year so far, both commercially as well as critically. Now with ‘Gabbar Is Back’, the actor is only going to reach out to an added audience base," the source said. ‘Gabbar Is Back’ also stars Shruti Haasan and is slated to release on 1st May. Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android:http://bit.ly/BOCapsuleMobileApp and iOS:bit.ly/BOCapsuleiOSApp |