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Friday, 12th Dec 2014, 6:24 PM IST Essel Vision Productions Ltd has signed a multi-film with Sanjay Gupta's White Feather Films. The first film under their collaboration will be Aishwarya Rai Bachchan’s comeback film ‘Jazbaa’. Talking about this association, Nittin Keni, Essel Vision's CEO said, "We are delighted to associate with Sanjay Gupta. The first offering ‘Jazbaa’ is a brilliant script that is full of emotional texture and develops beautifully into a human story for global audiences. The partnership is a perfect fit for both companies and I am confident that together we will be in a better position to deliver compelling, profitable entertaining content to global audiences. Besides the films which we have already locked, we are in talks with several prolific content makers and will soon announce other projects in the pipeline." Talking about the deal, Sanjay Gupta said, "It's a pleasure to associate with Essel Vision on their foray into mainstream Hindi film production after the successes they have had in regional cinema. Having the largest Indian television conglomerate ZEEL backing us is a dream come true for any production house. We, at White Feather Films, could not be happier. Also, for me from doing fast paced action, I'm looking forward to ‘Jazbaa’ as it's a gripping, touching and terrifying drama. We have a stellar team, and a great dramatic conundrum that audiences should enjoy." Business Head of Essel Vision, Akash Chawla said, "This is our first announcement and many more announcements can be expected from Essel Vision in the Hindi film space. Zee is here to make quality and commercially viable films and Essel Vision, as the creative and production arm of Zee, will lead the foray. We will be involved in all aspects right from film production, processing, distribution, exhibition and revenue streams of these films." Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android:http://bit.ly/BOCapsuleMobileApp and iOS:bit.ly/BOCapsuleiOSApp |