Friday, 21st November 11:55 PM IST
HAPPY ENDING Had Poor Day One
This month proved to be a disappointment for films at box office. ''The Shaukeens'' and ''Kill Dil'' failed miserably at box office and now next film ''Happy Ending'' released today. Film has kind of positive vibe due to romedy genre but flop music pulled it down in terms of pre release buzz.
Film released in approx 1800 screens and film took average start with 35% occupancy. Film was better in multiplexes which was expected and single screens are non starter which was also expected. It was expected that film will grow for sure as this rom - com genre tend to jump from evening onwards but it did not happen.
As per early trends, film should collect clsoe to 4.90-5.20 cr nett on day one which will be even lower to opening day of last week release ''Kill Dil''. Film collected 23 lakhs nett in Rajasthan and even poorer numbers in metros. If positive reviews can push film then this figure can go upto 5.50 cr nett.
From here now big jumps required for a respectable weekend and 35 cr nett lifetime looks like a task. Other new releases ''Money Back Guarantee'' and ''Titto MBA'' are washout with less than 2 lakhs nett all India.