Wednesday, 27th November 06:00 PM IST

Marketing genius Aditya Chopra and Aamir Khan are trying something unusual for ‘Dhoom3’. After launching the title track ‘Dhoom Machale’, the premier production house YRF has decided to not reveal the full song video of any of the songs from ‘Dhoom 3’.

Usually songs make for the films’ biggest stay and are used as a marketing prop for most ventures. This strategy will end up saving nearly 50% of their television budget which is withheld by ventures to promote their music.

Dhoom songs won’t be available either on TV, internet or on any other promotional platform. To build curiosity, the makers have decided to reveal song teasers of 30 seconds. To watch the full song, audiences will be able wait for the film to release.