Monday, 6th January 05:30 PM IST

Salman Khan has always been that one star who doesn't believe in any special promotional gimmicks to make sure that the film is well received at the box office.

As per a source, last week Salman spoke to Eros International, the presenters of his upcoming film 'Jai Ho', and requested them to revise the publicity budget.

The source further revealed - "The amount allocated was Rs 16 crore, but Salman told Sunil Lulla (the head honcho of the production house) that the upper limit for promotions should be no more than Rs 6 crore. He wants the rest of the money to be distributed among the poor and needy while on city tours."

Asked about it, Salman said - "Numbers are important but don't take the film out of the common man's reach."

Lets wait and watch if the audiences gear up to say 'Jai Ho' with him at the box office.