Ajay Devgan’s SHIVAAY And Karan Johar’s AE DIL HAI MUSHKIL Vie For Association With SULTAN
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Tuesday, 21st June 2016, 09:00 PM IST Both the films, ‘Shivaay’ and ‘Ae Dil Hai Mushkil’ are eyeing for an association with one of the most awaited movies this year, ‘Sultan’. Since both the movies are lined up to lock horns at the box office this Diwali, the filmmakers of the both want buzz for their films and ‘Sultan’ seems to be the best opportunity. A source said, “Both Ajay and Karan are trying to make sure that maximum people get a glimpse of their films and what better than to hitch their wagons to ‘Sultan’. Both Ajay and Karan want their films to be associated with the Khan film, in what is called indirect marketing. While there are rumors that Karan has requested his friend Aditya Chopra to release the trailer of ‘Ae Dil Hai Mushkil’ with ‘Sultan’, KJo denies this, ‘My trailer is nowhere near ready.’ Ajay has created a special poster for ‘Shivaay’, which will be put across all multiplexes in the country as standees. His will be the first romantic look of Ajay with his leading lady Sayyeshaa.” Karan’s ‘ADHM’ and Ajay’s ‘Shivaay’ are slated to release on 28th October, two days before Diwali. Now you can enjoy ad-free experience by downloading India’sfirst Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |