Wednesday, 22nd October 10:50 AM IST
HAPPY NEW YEAR Takes Nation By Storm With Phenomenal Box Office OpeningOne of the biggest releases of the year ''Happy New Year'' released today on one of the biggest holiday of the year which is post Diwali. Film has huge pre release buzz and it is expected to shatter few records in first three day itself. Though like all big releases in recent times film has mixed reviews from few ''usual suspected'' sources but that does not matter as box office hurricane has arrived truly in style.
Film opened to tremendous response all over in morning itself. Film was close to housefull in early morning shows in Mumbai which is a rarity for any film these days even on festivals. Film is solid in Gujarat, central India and north should pick up by noon.
For example, PVR market city Kurla multiplex saw 95% occupancy in all morning shows and same was the case with Rave Kanpur and PVR Indore. Though long running time of the film means that film will find it tough to touch 40 cr nett as it has 7-10% less shows than ''Kick'' and ''Chennai Express'' but still should establish new day one record of around 37 cr nett.
Film will depend heavily on word of mouth which will decide its trending not only in long run but from Saturday or Monday onwards..