Wednesday, 29th April 11:50 AM IST
Lifetime Business & Economics Of EK PAHELI LEELA
''Ek Paheli Leela'' released with expectations as it had interesting promo and combo sexy siren Sunny Leone and couple of good songs. Still this film proved to be a strictly average affair at box office though ancillary income has saved the makers.
Film collected below par 15.65 cr nett plus over weekend and then it went on to collect 24.28 cr nett in week one which was average. Film crossed 25 cr nett over 2nd weekend and collected 27.47 cr nett by end of 2nd week. Film is heading for 28 cr nett lifetime which is a below average number. Film should have distributor share of 12.75 cr.
Film has 12.75 cr worldwide share and it has earned 3 cr more from other ancillary rights in addition to 3 cr from satellite rights. Film has total income around of 18.75 cr and that against the total cost of 15 cr which means profit of 22 % (3.75). Though film remained below par at box office.
Below are the collections for the film -
Below are the economics of the film -
Promotion & Advertising
Domestic Theatrical Business
27 cr nett*
Overseas Theatrical Business
Overseas Distributor Share
03.25 cr (22 % profit)