Sunday, 22nd March 11:50 AM IST
Lifetime Business & Economics Of NH 10
''NH 10'' released with limited expectations as it had interesting promo and Anushka Sharma in lead but then had adult tag too. Still this film proved to be a plus at box office as it is set to cross 28-30 cr nett despite such a niche appeal and dark content.
Film collected very good 13.25 cr nett plus over weekend and then it went on to collect 20.62 cr nett in week one which was too good. Film will cross 25 cr nett over 2nd weekend and should collect 28 cr nett lifetime which is a terrific number. Film should have distributor share of 13 cr and overseas too film had good business of 5.50 cr with share of 2.50 cr.
Film has 15.50 cr worldwide share and it will maximum earn 6 cr more from other ancillary rights. Film has total income around of 21.50 cr and that against the total cost of 14 cr. Film has earned profit of 7.50 cr and that is a big profit of 55% plus over investment. This is another hit after ''Badlapur'' and ''Dum Laga Ke Haisha''.
Below are the collections for the film -
Domestic Collection |
| |
1st Week
|
|
|
Friday |
| 03.35 cr |
Saturday |
| 04.50 cr |
| Sunday |
| 05.45 cr |
| Monday |
| 02.08 cr |
| Tuesday |
| 01.92 cr |
| Wednesday |
| 01.80 cr |
| Thursday |
| 01.52 cr |
1st Week Total Collection
|
| 20.62 cr |
| 2nd Week |
|
|
| Friday |
| 01.05 cr |
| Saturday |
| 01.32 cr |
| Total Domestic Collection |
| 22.99 cr |
| Total Overseas Collection |
| 04.10 cr |
| Total Worldwide Collection |
| 27.09 cr |
Below are the economics of the film -
Investment | |
Production Budget | 09.00 cr |
Promotion & Advertising | 05.00 cr |
Total Investment | 14.00 cr
|
Returns | |
Domestic Theatrical Business | 28 cr nett* |
Share | 13 cr |
Overseas Theatrical Business | 05.50 cr |
Overseas Distributor Share | 02.50 cr |
Home Video | 00.75 cr |
Music Rights | 00.75 cr |
Satellite Rights | 04.50 cr |
Total Return | 21.50 cr |
Profit | 07.50 cr (55% profit) |
* expected lifetime collection
