Sunday, 21st June 11:50 AM IST
Lifetime Business & Economics Of HAMARI ADHURI KAHANI
Emraan Hashmi is going through worst phase of his career and even Vidya Balan is not doing great either lately. Vishesh Films and Fox Star have also delivered some handful of duds at box office. So with such a group a hit director Mohit Suri joins hand, there were expectations with ''Hamari Adhuri Kahani'' but sadly even he failed to turn the wheel of fortune.
Film collected poor 16.50 cr nett plus over weekend and then it went on to collect 27 cr nett in week one which was poor. Film added poor 1.50 cr nett over 2nd Friday and Saturday which means film is heading for 31-32 cr nett lifetime total. Film should have distributor share of 14.50 cr in India. Film was poor in overseas too with 10 cr plus collection lifetime and share of 4.75 cr.
Film has 19.25 cr worldwide share and it has earned 22.50 cr more from other rights including satellite rights, music rights and home video. Film has total income around of 41.75 cr and that against the total cost of 35 cr which means profit of 18% (6.75 cr). This might save skin of producers but perception wise and as per theaterical business, film is a big flop for director, actors and producers.
Below are the collections for the film -
Domestic Collection | |
1st Week
|
|
Friday | 05.04 cr |
Saturday | 05.15 cr |
Sunday | 06.30 cr |
Monday | 03.03 cr |
Tuesday | 02.95 cr |
Wednesday | 02.57 cr |
Thursday | 02.08 cr |
1st Week Total Collection
| 27.12 cr |
2nd Week |
|
Friday | 00.87 cr |
Saturday | 00.95 cr |
Total Domestic Collection | 28.94 cr |
Total Overseas Collection | 09.70 cr |
Total Worldwide Collection | 38.64 cr |
Below are the economics of the film -
Investment | |
Production Budget | 25.00 cr |
Promotion & Advertising | 10.00 cr |
Total Investment | 35.00 cr
|
Returns | |
Domestic Theatrical Business | 32 cr nett* |
Share | 14.50 cr |
Overseas Theatrical Business | 10.20 cr |
Overseas Distributor Share | 04.75 cr |
Home Video | 02.00 cr |
Music Rights | 07.00 cr |
Satellite Rights | 13.50 cr |
Total Return | 41.75 cr |
Profit | 06.75 cr (18 % profit) |
* Expected business by end of the run