Saturday, 1st March 04:00 PM IST
Lifetime Business & Economics Of HASEE TOH PHASEE
''Hasee Toh Phasee'' was released on 7th February 2014 and produced by Dharma Productions and Phantom. Film has Siddharth Malhotra and Parineeti Chopra in lead. Film was moderate budget offering and got good appreciation from urban multiplex audience.
Film had COP of 16 cr and P & A of 8 cr. With 24 cr of landing cost, film was not that expensive proposition considering producers recovered 21 cr from Satellite, music and home video. Film went on to earn approx 35-37 cr nett at domestic box office and 12 cr from overseas market. Film had global share of 25 cr approx.
Film earned around 47 cr out of investment of 24 cr which is very healthy figure for producers. Strictly box office wise film was average to semi hit in urban areas but overall its a profitable one for makers.
Below are the collections for the film -
Total Domestic Collections
38.50 cr nett*
Total Overseas Collections
Total Worldwide Collections
Below are the economics of the film -
Promotion & Advertising
Domestic Theatrical Business
38.50 cr nett
Overseas Theatrical Business
22.50 cr (90% profit)