SRK Planning To Distribute His Film DILWALE
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Saturday, 25th July 2015, 2:23 PM IST Shahrukh Khan’s production house Red Chillies Entertainment (RCE) will be stepping into distribution with 'Dilwale'. The movie stars the superstar himself along with Kajol, Varun Dhawan and Kriti sanon. A source said, “Red Chillies is now planning to expand its business and convert itself into one of the biggest studios in the country. Apart from co-producing ‘Dilwale’, it has also taken up the responsibility of distribution in India as well as abroad. As of now, the film has been sold to exhibitors in major trade centres like Delhi-Uttar Pradesh, Punjab, Bengal, Bihar, Odisha, Nizam, Rajasthan and Central Province at the highest rates ever. The business expected is nearly R280 crore.” Chief revenue officer of RCE, Gaurav Verma, confirmed the reports and said, “We want to upgrade Red Chillies into a film studio. So, the basic function is not only to make a film, but also exploit the other avenues. We will be working with partners across all platforms, but it will largely be controlled by us. Our films are mostly marketed and distributed based on merit and we understand the expectation the film carries not just from us but the audience as well. And we know how to cater to that expectation.” When he was asked what are their plans to increase the business of ‘Dilwale’ as it will be clashing with Sanjay Leela Bhansali’s ‘Bajirao Mastani’, Gaurav said, “As far as the division of audience and business is concerned, we have seen makers shuffling their release dates to avoid clashes at the box office. So, it’s too early to comment on our plans.” Now you can enjoy ad-free experience by downloading India’s first Box Office mobile app from here –Android: http://bit.ly/BOCapsuleMobileApp and iOS: bit.ly/BOCapsuleiOSApp |