Wednesday, 25th Wednesday 11:00 PM IST
RAEES Proves That Entertainment Is King
2017 started with anticipation of clash between Kaabil and Raees but this proved like an one was sided affair.
Kaabil went in overdrive with promotions but Raees kept cool and believed in content which was pure entertainment. Raees opened with huge 58% occupancy which is unheard for non holiday release. Film clocked occupancy higher than Dangal and Sultan in Gujarat and Mumbai. On other hand Kaabil clocked 20% occupancy so going by that even solo or bigger release would had meant similar numbers. Writing is on the wall that stardom and massy content took over the business on penultimate day.
Kaabil proved to be a weak competitor as it didnt entice any territory. Film had screens but due to lower occupancy it suffered badly. Even so called good reviews didn''t help it either. Pvr juhu for example had 23 people in morning shows and even all over Mumbai/Gujarat it was 60% behind. Even in north Raees was way ahead abd Kaabil was 40% behind. Now it will only get spillover of Raees tomorrow.
Overall it seems that Raees now has to aim some serious records over weekend. Kaabil will struggle to cross double digit number but Raees should reach 25 cr which is huge. Tomorrow 30 cr plus is assured and 35 cr is not impossible. Blockbuster!!
Following are the territory wise comparison -
Mumbai/Gujarat
Raees 65%
Kaabil 30%
West Bengal
Raees 80%
Kaabil 15%
Delhi/UP
Raees 55%
Kaabil 30%