| ||||
Thursday, 21st August, 2014, 05:20 PM IST Red Chillies Entertainment Pvt. Ltd. has always been on top of the game when it comes to digital and marketing innovations for films. Therefore, it is not a surprised that the trailer launch of ‘Happy New Year’, directed by Farah Khan,was a banger! Not only did they involve the fans at the launch that took place in Mumbai on 14th August, but also opened many new platforms for the fans to view the trailer as the launched happened using digital platforms such as Social Media, Mobile (VAS), DTH and Application Economy. This venture ensured that fans could choose a preferred platform to watch the trailer. HNY is slated to release this Diwali.
Facebook was the first platform where the trailer was launched, using an application.Fans who subscribed to the app were also able to see the release on their timeline, instead of going to the Facebook page of HNY. Venky Mysore, CEO of Red Chillies said, “In keeping with the tradition of innovation established by Red Chillies, we were delighted to launch the trailer of HNY for the first time across multiple platforms. This was also done to meet the demands of fans who are consuming talent in ways that suit them. This has given the trailer an unprecedented footprint and delighted the fans."
Meanwhile on Twitter, the trailer was launched with personalized messages from the cast. Speaking on the subject, Market Director of Twitter India said, “Red Chillies and the cast of ‘Happy New Year’ understand the value of developing live, personal and interactive connections with their audience, which is only possible on Twitter. From the entire cast and crew sharing every moment of film production on Twitter via their personal handles to their launching personalized trailers and posters on Twitter, ‘Happy New Year’ has set a new national and global standard in the movie business."
Apart from all these social media platforms, YouTube was also used for the trailer launch of HNY, including all channels of the partners (Music Distributors and Film Distributors) and Red Chillies’ official channel. Below are the statistics of 24 hours from the minute the trailer was launched on all the Digital Platforms: |