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Wednesday, 24th Sept 2014 7:33 PM IST Shahrukh Khan always goes an extra mile to promote his films well, and comes up with different ideas for the same. And now, to promote his upcoming film ‘Happy New Year’, the superstar has organized a dance reality show titled ‘Dil Se Naachein Indiawaale’. SRK has teamed up with Zee Entertainment Enterprises Limited (ZEEL) for the dance reality show, which will be telecast on Zee TV. It is said to be India's first ever multi-city dance tour and it will search for the happiest dancer. ‘Dil Se Naachein Indiawaale’ will tour Mumbai, Delhi, Ahmedabad and Indore. Cast of the film including Shahrukh Khan, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah, and also director Farah Khan will be present on the show. The tour will star from Mumbai on 7th Oct and will go on air from the first week of Oct itself. Talking about the show, SRK said, "For our film, ‘Happy New Year’, we wanted to move away from the conventional format of city tours where we only get to spend a few minutes talking to the crowd in a mall or a movie theatre. This time we wanted to go out there and thank them by entertaining them and giving back the love they always give us. When Zee approached us with the concept of a show that celebrates the sheer happiness of dancing as against selecting the most trained and technically sound dancers, it instantly appealed." The contestants of the show will be selected through 'Happy Dancing' videos that people passionate about dancing will be sending from across the country. The shortlisted contestants will get a chance to perform in front of the star-studded panel named as 'Agents of Happiness', who will be traveling in a vehicle named as 'Happy Dancing' Bus. We can surely say that it’s a totally different concept to promote a film.
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